Your “3 Reasons Why Families Choose Your School” are displayed across your profile, search results, collections, and recommendation modules. These highlights help parents quickly understand what makes your school unique — and can significantly impact their decision-making process.
Where to Update
- Go to your school dashboard
- Click “Edit Profile”
- Scroll to the “Why families choose your school” section
- Enter or update your 3 reasons
- Click Save to publish
Guidelines for Writing
- Limit to max 37 characters per reason
- Make each reason standalone and meaningful
- Focus on what families care about most
- Be unique – avoid repeating what every school says
Examples of Effective Reasons
| ✅ Good Example | ❌ Not Ideal |
|---|---|
| Over 140‑year family‑run legacy | Established in 1880 |
| Tiny classes with tailored support | Small class sizes |
| City‑center peace in Lausanne | Located in Lausanne |
| IB & Arts in a boarding community | We offer IB and arts |
| STEAM labs + forest campus | Great facilities |
What to Highlight
- Your educational philosophy in action
- Signature programs, approaches, or traditions
- Location + lifestyle benefits
- Cultural diversity or student care
- Historic, family-run, or highly ranked elements
Tip: Ask Yourself…
- What do our parents mention most in reviews?
- What makes our school stand out from others nearby or worldwide?
- If I could tell a parent 3 things in 5 seconds — what would they be?
How These Will Be Used
Your 3 reasons appear in:
- Your school profile (top section)
- Search results and filters
- Collections by theme, region, curriculum
- Recommendation carousels shown to families
These reasons help families instantly understand if your school is a potential match — so strong, specific phrasing improves visibility and inquiries.