Tips for Optimizing Your School Profile

When families visit your World‑Schools profile—whether from a search, a collection like “Best International Schools in the World,” or your school’s direct link—they experience a dynamic page rich with visuals, videos, and performance insights. This guide covers key areas you should focus on to create a compelling, high‑engagement profile.
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Key Visual Elements

Your profile includes a curated header, descriptive overview text, image galleries, and embedded video—creating a holistic sense of your school. For example, the Institut auf dem Rosenberg profile blends panoramic imagery with carefully crafted institution messaging

Always ensure your visual sections reflect your school’s strengths—from campus expanses to vibrant student life.

Profile Content Sections

Families expect concise, structured content. Essential categories include:

profile content sections

  • Aperçu: A welcoming summary of your mission, philosophy, and approach along with the most important information which is highlighted as show below
  • Universitaires : Details of your curriculum offerings—IB, AP, A‑Levels, etc., presented clearly and efficiently
  • Tuition Fees: This section showcases the range of your annual tuition fees along with any scholarship information provided
  • Facilities: Highlight facilities like athletic grounds, dormitories, innovation labs
  • Embarquement: If applicable, showcase accommodation styles and student living experience
  • Extracurricular: Include clubs, sports, arts, leadership, cultural activities
  • Things to Know: Showcases additional important information like if a uniform is required or not, student to teacher ratio and others.
  • Reviews: We always recommend adding existing reviews to your profile to increase trust and credibility in your institution.

Benefits of Embedded Video

Embedding a brief video within your profile significantly boosts visitor engagement. Prospective families can feel a deeper connection to your campus environment and ethos. Adding video:

video

  • Retains attention longer
  • Helps convey your culture and community authentically
  • Encourages deeper exploration into your profile

Gallery Best Practices

Use gallery sections to visually reinforce your profile story. Here’s what works best:

  • High-quality images with consistent lighting and composition
  • Diverse representation: balance scenes of academics, student life, boarding, extracurricular and overview of the school
  • At least 4–5 strong images per category (Overview, Academics, Campus, Boarding, Extracurricular)
  • Include candid and posed photos—feature everyday experiences as well as key events

Pourquoi c'est important

A well-crafted profile is about more than just presentation—it impacts visibility and conversion:

  • Better visual storytelling encourages families to explore your entire profile
  • Galleries and videos support longer session duration and fewer drop‑offs
  • High engagement increases your chance of conversion— enquiries and referrals

Most importantly, your profile is often the first impression families have of your school: a strong visual and structured presentation builds credibility and trust.

Besoin d'aide ?

If you’d like advice on selecting visuals, updating your galleries, or embedding video:

  • Contact your support team via the Help & Support section
  • Or reach out via email at community@world‑schools.com

We’re always available to help you make your school get the attention it deserves.

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Besoin d'aide ?

Contactez notre équipe d'assistance ou votre gestionnaire de compte.

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