{"id":585169,"date":"2025-07-31T14:52:37","date_gmt":"2025-07-31T14:52:37","guid":{"rendered":"https:\/\/world-schools.com\/?post_type=help&#038;p=585169"},"modified":"2025-12-03T15:04:23","modified_gmt":"2025-12-03T15:04:23","slug":"what-families-see-on-your-school-profile","status":"publish","type":"help","link":"https:\/\/world-schools.com\/pt\/help\/what-families-see-on-your-school-profile\/","title":{"rendered":"Dicas para otimizar o perfil da sua escola"},"content":{"rendered":"<h2>Key Visual Elements<\/h2>\n<p>Your profile includes a curated header, descriptive overview text, image galleries, and embedded video\u2014creating a holistic sense of your school. For example, the Institut auf dem Rosenberg profile blends panoramic imagery with carefully crafted institution messaging<\/p>\n<p>Always ensure your visual sections reflect your school\u2019s strengths\u2014from campus expanses to vibrant student life.<\/p>\n<h2>Profile Content Sections<\/h2>\n<p>Families expect concise, structured content. Essential categories include:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-585175\" src=\"https:\/\/world-schools.com\/wp-content\/uploads\/2025\/07\/profile-content-sections.gif\" alt=\"\" width=\"1430\" height=\"720\" title=\"\" srcset=\"https:\/\/world-schools.com\/wp-content\/uploads\/2025\/07\/profile-content-sections.gif 1430w, https:\/\/world-schools.com\/wp-content\/uploads\/2025\/07\/profile-content-sections-768x387.gif 768w, https:\/\/world-schools.com\/wp-content\/uploads\/2025\/07\/profile-content-sections-18x9.gif 18w\" sizes=\"(max-width: 1430px) 100vw, 1430px\" \/><\/p>\n<ul>\n<li><strong>Vis\u00e3o geral:<\/strong> A welcoming summary of your mission, philosophy, and approach along with the most important information which is highlighted as show below<\/li>\n<li><strong>Acad\u00eamicos:<\/strong> Details of your curriculum offerings\u2014IB, AP, A\u2011Levels, etc., presented clearly and efficiently<\/li>\n<li><strong>Tuition Fees:<\/strong> This section showcases the range of your annual tuition fees along with any scholarship information provided<\/li>\n<li><strong>Facilities:<\/strong> Highlight facilities like athletic grounds, dormitories, innovation labs<\/li>\n<li><strong>Embarque:<\/strong> If applicable, showcase accommodation styles and student living experience<\/li>\n<li><strong>Extracurricular:<\/strong> Include clubs, sports, arts, leadership, cultural activities<\/li>\n<li><strong>Things to Know:\u00a0<\/strong>Showcases additional important information like if a uniform is required or not, student to teacher ratio and others.<\/li>\n<li><strong>Reviews:\u00a0<\/strong>We always recommend adding existing reviews to your profile to increase trust and credibility in your institution.<\/li>\n<\/ul>\n<h2>Benefits of Embedded Video<\/h2>\n<p>Embedding a brief video within your profile significantly boosts visitor engagement. Prospective families can feel a deeper connection to your campus environment and ethos. Adding video:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-585174\" src=\"https:\/\/world-schools.com\/wp-content\/uploads\/2025\/07\/video.jpg\" alt=\"\" width=\"944\" height=\"636\" title=\"\" srcset=\"https:\/\/world-schools.com\/wp-content\/uploads\/2025\/07\/video.jpg 944w, https:\/\/world-schools.com\/wp-content\/uploads\/2025\/07\/video-768x517.jpg 768w, https:\/\/world-schools.com\/wp-content\/uploads\/2025\/07\/video-18x12.jpg 18w\" sizes=\"(max-width: 944px) 100vw, 944px\" \/><\/p>\n<ul>\n<li>Retains attention longer<\/li>\n<li>Helps convey your culture and community authentically<\/li>\n<li>Encourages deeper exploration into your profile<\/li>\n<\/ul>\n<h2>Gallery Best Practices<\/h2>\n<p>Use gallery sections to visually reinforce your profile story. Here\u2019s what works best:<\/p>\n<ul>\n<li>High-quality images with consistent lighting and composition<\/li>\n<li>Diverse representation: balance scenes of academics, student life, boarding, extracurricular and overview of the school<\/li>\n<li>At least 4\u20135 strong images per category (Overview, Academics, Campus, Boarding, Extracurricular)<\/li>\n<li>Include candid and posed photos\u2014feature everyday experiences as well as key events<\/li>\n<\/ul>\n<h2>Por que isso importa<\/h2>\n<p>A well-crafted profile is about more than just presentation\u2014it impacts visibility and conversion:<\/p>\n<ul>\n<li>Better visual storytelling encourages families to explore your entire profile<\/li>\n<li>Galleries and videos support longer session duration and fewer drop\u2011offs<\/li>\n<li>High engagement increases your chance of conversion\u2014 enquiries and referrals<\/li>\n<\/ul>\n<p>Most importantly, your profile is often the first impression families have of your school: a strong visual and structured presentation builds credibility and trust.<\/p>\n<h2>Precisa de ajuda?<\/h2>\n<p>If you\u2019d like advice on selecting visuals, updating your galleries, or embedding video:<\/p>\n<ul>\n<li>Contact your support team via the Help &amp; Support section<\/li>\n<li>Or reach out via email at community@world\u2011schools.com<\/li>\n<\/ul>\n<p>We\u2019re always available to help you make your school get the attention it deserves.<\/p>","protected":false},"excerpt":{"rendered":"<p>Key Visual Elements Your profile includes a curated header, descriptive overview text, image galleries, and embedded video\u2014creating a holistic sense of your school. For example, the Institut auf dem Rosenberg profile blends panoramic imagery with carefully crafted institution messaging Always ensure your visual sections reflect your school\u2019s strengths\u2014from campus expanses to vibrant student life. Profile [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jf_save_progress":""},"help-category":[12457,12450],"class_list":["post-585169","help","type-help","status-publish","hentry","help-category-getting-started","help-category-school"],"_links":{"self":[{"href":"https:\/\/world-schools.com\/pt\/wp-json\/wp\/v2\/help\/585169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/world-schools.com\/pt\/wp-json\/wp\/v2\/help"}],"about":[{"href":"https:\/\/world-schools.com\/pt\/wp-json\/wp\/v2\/types\/help"}],"wp:attachment":[{"href":"https:\/\/world-schools.com\/pt\/wp-json\/wp\/v2\/media?parent=585169"}],"wp:term":[{"taxonomy":"help-category","embeddable":true,"href":"https:\/\/world-schools.com\/pt\/wp-json\/wp\/v2\/help-category?post=585169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}