NEW VIDEO:Do You Really Need It?
10 Questions to Help You Decide!Take the Test and Master the Art ofSchool Video Marketing!
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The Ultimate Questions You Need to Answer and Detailed Explanations to Help you Master the Art of School Video Marketing.
1. Do you outshine the competition?
Check at the videos of your competitors and compare the quality and content of their videos to yours.
Parents interested in your school will certainly watch your competitor school videos too. Which school will make the greater impression, just by comparing the school videos?
Does your video transmit why your school is the better choice?
Promotional videos allow you to get up close and personal with your visitors, you’re giving them a chance to see something that your competition hasn’t been as transparent about. When it’s time to choose the right school, your video will play a crucial part!
2. Do you humanize your school?
Potential parents and students put a lot of weight on the opinions of others when making decisions.
Teachers, parents and students will know best how to give your school a face and to how to make your videos most engaging with your audience.
The human touch may be enough to convert visitors to register to your school. If you want them to see your true philosophy, testimonial videos are a great way to do it.
3. Do you increase time spent on your website?
The more time your visitors spend on your site, the happier search engines will be with you.
25% of consumers lose interest in a website if there’s no video on it. Studies found that four times as many consumers preferred watching product promo videos instead of reading about the products.
So, if you want to keep them looking at what matters most on your site, keep their eyes trained to your pages with video.
4. Do you give mobile users more shareable content?
Videos, in general, are an incredibly shareable content type.
They’ve actually proven to be even more popular with mobile users as 92% of people who watch videos on their phones share them with others.
By using a responsive video on your site, they’ll basically have no excuse to not share yours.
5. Are your videos short?
Is your official promo video less than 5mn? Do you also have short videos of less than 1mn?
Great promotional videos are short. When completing your video project by mini videos you can share more details about each of your school’s key divisions. Within 60 seconds or less these videos can make a big difference.
Short videos can later be placed on the relevant pages of your school website and will be perceived highly engaging by prospective families. Popular video subjects are community, campus, athletics, boarding program, arts, athletics, etc.
6. Do you propose High Quality?
Have you created high quality videos? Start by checking the resolution of the video on youtube settings. Do you have at least 720p HD?
Even if it’s a DIY, the promo video must look professional, without errors, misspellings, or rough cuts noticeable. You would never throw content on your site that’s half completed or riddled with errors. You also wouldn’t leave broken links scattered about or too-tiny images or text for visitors to squint at.
A promo video needs to just as seamlessly blend with the rest of the content on your site and a poorly made production could compromise all that.
7. Do you use dedicated videos for Social Networks?
You know the importance of a great social media video strategy as videos are an incredibly shareable content type. There are so many elements that go into social media videos including subtitles, length, details and sound.
For example, many people may watch your videos on mobile without sound. Essentially, you’re trying to explain a lot of details in a few seconds. Make sure to apply the right specs, sizes, dimensions and ratios when posting social media videos.
But when you do it well, you will see higher engagement and will connect better with your target audience. Short videos are easy to share with friends and family on social media or via email and have an exponentially higher view rate.
8. Is your promotional video still up-to-date?
A low engagement rate of your video is understandable if the content is now obsolete.
If your video is outdated don’t delete it! There will be many viewers who still want to refer to old content for various reasons.
If you think your old content may still be of use (and this is reflected in the stats) then don’t delete it, but create new videos to show your audience always up-to-date information about your school.
Need A New School Video?
Please let us help you through the process of planning a new video project! You are not alone! Contact us today and let us develop together a great new video for your school!
Just fill out the contact form and we’ll get back to you as soon as possible to make your school shine!