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5 Tips to Make Your School Video Boost your Social Medias Engagement
The importance of Video Posts on Social Media

One of the best ways to improve your School’s social medias engagement is to publish visual content. In 2014 CEO Mark Zuckerberg was quoted as saying “In five years most of Facebook will be video”.

Video posts have the most organic reach of any type of facebook posts. A great video is the best way to increase engagement and shares for your school:

  • People spend 3x longer watching video
  • Video posts have 135% greater organic reach than photo posts
  • Facebook generates 8 billion video views on average per day

That’s a 135% increase in organic reach, on average, when you post a video instead of a photo. Of course, none of this is prescriptive – you still need to ensure that your content is high-quality.

Your school video is one of your most important presentations, where you can tell your school’s story in 2-4 minutes, what a challenge!

5 Tips using Video to Boost your Engagement on Social Media

Here are 5 reasons, why your promotional video will boost your marketing:

  1. Storytelling in the best and most exciting way
    Develop a script that captures all the important elements of your school.
  2. Delivering the right message to future students and families
    Your video is one of the most important presentations about your school and maybe the only one, people will see. Parents AND students have to like it.
  3. Dynamic and engaging
    Your message should be delivered in a way that makes students really want to discover your school. Not too short, not too long.
  4. High production quality
    If a Picture Says 1000 Words, then Video Is… Priceless. It is worth to invest in one great video because recent studies reported that website users will need to watch a related video in order to take a decision.
  5. Eyecatching thumbnail
    Make sure that your video post looks great. Choosing or designing the right picture will be essential for people to click and share your post to their network.


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Case of Study

Example of success with a School Movie produced by World Schools for Brillantmont International School in Switzerland:

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